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Where's Usher?

How do you promote the biggest musical performance of the year? You lose the artist in Vegas, the day before he's slated to perform. 

BRAND: APPLE MUSIC

:60 Trailer

The 7-Minute film featured a cast of Usher's closest friends and collaborators, Vegas legends, and an animatronic Andre 3000 playing the flute. Scored to 14 of his most iconic tracks, the film gave us a great excuse to remind people of his epic discography, while rooting the narrative in Vegas' rich history of doing too damn much.

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Full-Length Film [ 7:00 ]

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Campaign Case Study

Creative

Agency: Apple Music
CCO: Tor Myhren
GCD: Naz Arandi
GCD: Chris Trumbull
Creative Director: Siavosh Zabeti
Creative Director: JC Abruzzi
Associate Creative Director: Gautier Fage
Associate Creative Director: Carlos Estrada
Head of Production: Kate Shoultz
Senior Producer: Shannon Alexander
Senior Producer: Andrew Koningen
Senior Producer: Karishma Singh
Senior Producer: Pierce Hannah
CD Design: Philip Cronreud
Senior Designer: Patty Toner
Senior Designer: Ash Mendez

Production

Production Company: Chelsea
Director: David Gordon Green
Director of Photography: Roman Vasyanov
Editor: Joe Guest
Post Production: Trafik
Color: Ricky Gausis
Finishing: Noah Caddis
Sound: Webber

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