Usher's Confession

Usher is an R&B legend, whose music has left an indelible mark on the cultural landscape throughout his 30-year career. So when it came time to announce that he would be taking the stage at Super Bowl LVIII in Las Vegas, it only felt right to allude to that storied history.

BRAND: APPLE MUSIC

Remember that time Usher was in the studio and got a mysterious call? 20 years after the original music video aired, we put the mystery to bed...

5 different times.

XG made their own version...

The announcement kicked off a full arsenal of branded content, with photography and motion captured by Daniel Sannwald and Cliqua. 

Creative

Agency: Apple Music
CCO: Tor Myhren
GCD: Naz Arandi
GCD: Chris Trumbull
GCD Design: Sean Murphy
Creative Director: Siavosh Zabeti
Creative Director: JC Abruzzi
Creative Director: Philippa Price
Associate Creative Director: Jill Menor
Associate Creative Director: Alex Romans
Head of Production: Kate Shoultz
Senior Producer: Shannon Alexander
Senior Art Producer: Jaquelyn Bovaird
Senior Art Producer: Maya Robinson
Senior Producer: Karishma Singh
Senior Producer: Pierce Hannah
CD Design: Philip Cronreud
Senior Designer: Scott Langer

Production

Production Company: Somesuch
Director/Photographer (Key Visual): Daniel Sannwald
Director (Future Usher): Cliqua
Director (Kim K): Kim Gehrig
Styling: Brooklyn Styles
Retouching: Recom
Edit: CabinEdit
Editor: Sam Ostrove
Edit: The Den Editorial
Editor: Cristjan Jordan
Color: Mark Gethin @ Trafik
Sound: Webber
Photographer: Dennis Leupold
Wordmark & Graphics: Man Vs. Machine
Retouching: Recom

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