Rihanna Returns

Six years after stepping away from music, the noise around Rihanna still had not died down. The cacophany of opinions got louder and louder after the announcement of her Super Bowl performance. So to tease the event, we played into this cultural tension, having Riri take her spotlight amidst the audio commentary that surrounded her.

BRAND: APPLE MUSIC

The event was Apple Music's first official sponsorship of the Super Bowl Halftime Show, marking the launch of a brand identity that would live, grow and respond to it's musical environment.

We worked with Man Vs. Machine to create an animated wordmark, inspired by cymatic sound particles, and encapsulating the grit, edge and amplitude of this particular version of the show.

Creative

Agency: Apple Music
CCO: Tor Myhren
GCD: Naz Arandi
GCD: Chris Trumbull
GCD Design: Sean Murphy
Creative Director: Siavosh Zabeti
Creative Director: JC Abruzzi
Associate Creative Director: Gautier Fage
Head of Production: Kate Shoultz
Senior Producer: Justin DeShields
Senior Producer: Karishma Singh
Senior Producer: Pierce Hannah
ACD Design: Philip Cronreud
Senior Designer: Scott Langer

Production

Production Company: SuperPrime
Director: Phillippa Price
Director of Photography: Ben Carrey
Styling: Mel Ottenberg
Hair: Yusef
Edit: Shane Reid
Post Production: Jane
Color: Daniel Devue @ Trafik
Sound: Webber
Photographer: Dennis Leupold
Wordmark & Graphics: Man Vs. Machine
Retouching: Recom

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