Apple Holiday — The Surprise
The holidays can be hard. Yes, it’s a time for all the warm & fuzzy feelings of love, togetherness and joy. But it is also a time of travel induced anxiety, petty arguments and a whole lot of dysfunction. And as any busy parent can tell you, sometimes it is all too easy to hand your children an iPad for a moment of respite.
For Apple’s holiday campaign 2019, we wanted to show people that sometimes, the best gifts come from the most unexpected places. And when you put an iPad into a child’s hand, it can help them express their creativity in the most awe inspiring ways.
BRAND: APPLE IPAD
AGENCY: MEDIA ARTS LAB
ROLE: ART DIRECTOR / ACD
Creative
Global CCO: Brent Anderson
Group Creative Director: Greg Greenberg
Creative Director: Robbin Ingvarsson
Creative Director: Kako Mendez
Associate Creative Director: Sean Park
Executive Producer: Margaret Nickerson
Producer: Alex Desantis
Producer: Aleena Aktar
Production
Production Company: Smuggler
Director: Mark Malloy
Director of Photography: Rodrigo Prieto
Post Production Company: Exile
Editor: Kirk Baxter
Sound Design: Formosa
Accolades
Andy Awards Gold Craft
Shots Awards Bronze - Online Commercial
Shots Awards Shortlist - Film
One Show Silver Craft
Webby’s Shortlist