Your friendly neighborhood pot. Budbud slangs rare, craft cannabis strains grown right here in California. To help launch the brand, we creted an identity that was intended to make weed wiggly again.
ROLE: CREATIVE DIRECTOR, DESIGNER, PHOTOGRAPHER
Each of the packages is designed to educate the customers on the psychological properties of the cannabis flower. Separated between Sativa, Sativa Hybrid, Indica Hybrid, and Indica, each type is attributed a pattern designed to synesthesize the type of high you can expect, along with a sliding scale to show where on your body the high will hit.
Every piece of communication from the brand brings a playful, irreverence to an industry that often takes itself too seriously.