Pay the Apple Way

Sometimes all it takes to make something sound stupid is to say it out loud. 



The campaign launched a brand new visual identity and voice — one that encapsulates the flow state created by Apple Pay's ease of use.


We also kicked off a series of social films that poke fun at some very relatable situations.


Agency: Apple 
CCO: Tor Myhren
GCD: Naz Arandi
GCD: Chris Trumbull
Creative Director: JC Abruzzi
Writer: Ian Reichenthal
Head of Production: Kate Shoultz
Senior Producer: Andrew Koningen
Senior Producer: Lindsay Mason
CD Design: Jim Oloffson
Senior Designer: Becky Song


Production Company: O Positive
Director: David Shane
Editor: Gavin Cutler
Color: Mark Gethin
Finishing: Trafik

Graphics: BUCK

More Work

More Everything