Pay the Apple Way
Sometimes all it takes to make something sound stupid is to say it out loud.
BRAND: APPLE
The campaign launched a brand new visual identity and voice — one that encapsulates the flow state created by Apple Pay's ease of use.
We also kicked off a series of social films that poke fun at some very relatable situations.
Creative
Agency: Apple
CCO: Tor Myhren
GCD: Naz Arandi
GCD: Chris Trumbull
Creative Director: JC Abruzzi
Writer: Ian Reichenthal
Head of Production: Kate Shoultz
Senior Producer: Andrew Koningen
Senior Producer: Lindsay Mason
CD Design: Jim Oloffson
Senior Designer: Becky Song
Production
Production Company: O Positive
Director: David Shane
Editor: Gavin Cutler
Color: Mark Gethin
Finishing: Trafik
Graphics: BUCK
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