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Equal Payback Project

Women get paid less than men. So we set out to raise $29,811,746,430,000 to close the gap.

The campaign involved a crowdfunding website with infographics explaining the wage gap, and an off-the-wall video featuring Sarah Silverman in which she takes drastic actions to make sure she's entitled to the same pay as any man.

The campaign generated well over 1MM YouTube views and nearly 14MM total media impressions in its first week. 

 

Cannes Glass Lion

Gold Clio

One Show Bronze Pencil

D&AD Wood Pencil

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